Ecommerce Expo is now in its fourth year of consecutive annual growth. It is a two-day exhibition with an associated conference and awards ceremony dedicated to e-commerce and online retailing. This year's event will be held on 19-20 October 2010 at London's Olympia with over 150 exhibitors. The show covers all aspects of e-commerce, including acquisition, conversion, fulfilment and retention. Ecommerce Expo is the industry event for the UK and increasingly, Europe, attracting over 4,000 attendees in 2009.